Predicting Referral Conversion in Clinical Trial Advertising

Today we'll cover an issue that we've found to be vexing for a large number of study sponsors: modeling the rate at which pre-qualified potential trial participants will actually consent into the trial.

This issue has implications both for managing advertising budgets and assessing site enrollment performance. In this short video, I'll take you through a couple pitfalls in the standard approach to analyzing referral conversions, and lay out what we believe to be a clearer, fairer, and more reliable approach.

Comments and questions, of course, are welcome.